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A Whack on the Side of the Head: How You Can Be More by Roger von Oech

By Roger von Oech

This can be the twenty fifth anniversary version of the creativity vintage through Dr. Roger von Oech.

Over the years, A WHACK at the aspect OF the pinnacle has been praised through company humans, educators, scientists, homemakers, artists, formative years leaders, and lots of extra. The e-book has been stimulating creativity in thousands of readers, translated into 11 languages, and utilized in seminars around the globe.

Now Roger von Oech's totally illustrated and up to date quantity is full of much more provocative puzzles, anecdotes, routines, metaphors, cartoons, questions, quotations, tales, and information designed to systematically holiday via your psychological blocks and release your brain for inventive considering. This re-creation will allure a whole new iteration of readers with up to date and mind-stretching fabric.

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Extra info for A Whack on the Side of the Head: How You Can Be More Creative (25th Anniversary Edition)

Example text

Switch to chicken. Keep a cat around. Burn incense. Cut its nose off. One technique for finding more answers is to change the wording in your questions. ” that’s what she’ll design — a door. ” Different words bring in different assumptions and lead your thinking in different directions. Here’s how such a strategy can work. Many centuries ago, a curious but deadly plague struck a small village in Lithuania. What was curious about this disease was its grip on its victim; as soon as a person contracted it, he’d go into a deep, almost deathlike coma.

Objective versus subjective? Quantitative versus qualitative? Masculine versus feminine? Soft and Hard Thinking At this point, you might be wondering about the purpose of this exercise. Well, the difference between soft and hard helped solve a problem for me. Not long ago, I stayed up late one night and tried to think of all the different types of thinking there are. Here’s a partial list: Logical thinking Conceptual thinking Analytical thinking Primitive thinking Critical thinking Foolish thinking Convergent thinking Weird thinking Reflective thinking Visual thinking Symbolic thinking Digital thinking Mythical thinking Poetic thinking Non-verbal thinking Analogical thinking Lyrical thinking Practical thinking Divergent thinking Ambiguous thinking Constructive thinking Thinking about thinking Surreal thinking Concrete thinking I must have thought of close to a hundred different types of thinking.

It could come when you recognize a relationship between two things you thought were unconnected such as a spiral galaxy and a spinning ice skater. It could happen when you break your leg and you realize how much you took your ambulatory habits for granted. It could happen when you observe the second hand of your watch in a mirror. ) It could be a joke: Question: What’s the difference between a cat and a comma? Answer: A cat has its claws at the end of its paws and a comma is the pause at the end of a clause.

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