By Cordelia Fine
The brain's strength is proven and touted on a daily basis in new stories and examine. And but we have a tendency to take our brains with no consideration, with no suspecting that these plenty of hard-working neurons will possibly not continuously be operating for us. Cordelia superb introduces us to a mind we would no longer are looking to meet, a mind with a brain of its personal. She illustrates the brain's tendency towards self-delusion as she explores how the brain defends and glorifies the ego via twisting and warping our perceptions. Our brains hire a slew of inborn mind-bugs and prejudices, from hindsight bias to unrealistic optimism, from ethical excuse-making to wishful thinking—all designed to avoid us from seeing the reality in regards to the international and the folk round us, and approximately ourselves.
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Extra info for A Mind of Its Own: How Your Brain Distorts and Deceives
1). 1). Importantly, these animal affective reactions fluctuate in similar ways to human subjective pleasure when relevant circumstances change (Berridge, 2000). For example, just as food is more pleasant to us when hungry, sweet tastes elicit more ‘liking’ reactions when rats are hungry than when they are full (Berridge, 2000; Cabanac, 1971). Such homeostatically induced changes in sensory pleasure have been called “alliesthesia” (Cabanac, 1971, Chapter 7, this book; Leknes and Tracey, Chapter 19, this book).
Nichols, T. E. and Stohler, C. S. (2005) Placebo effects mediated by endogenous opioid activity on mu-opioid receptors. J. Neurosci. 25, 7754–7762. This page intentionally left blank PART I ANIMAL PLEASURES This page intentionally left blank 1 Hedonic Hotspots: Generating Sensory Pleasure in the Brain KYLE S. SMITH, STEPHEN V. MAHLER, SUSANA PECIÑA, AND KENT C. BERRIDGE A vital question concerning sensory pleasure is how brain mechanisms cause stimuli to become pleasurable and liked. Pleasure is not an intrinsic feature of any stimulus, but instead reflects an affective evaluation added to the stimulus by the brain.
2003) WellBeing: The Foundations of Hedonic Psychology. Russell Sage Foundation: New York. Kringelbach, M. L. (2004) Food for thought: Hedonic experience beyond homeostasis in the human brain. Neuroscience 126, 807–819. Kringelbach, M. L. (2005) The human orbitofrontal cortex: Linking reward to hedonic experience. Nat. Rev. Neurosci. 6, 691–702. Kringelbach, M. , Rolls, E. T. and Andrews, C. (2003) Activation of the human orbitofrontal cortex to a liquid food stimulus is correlated with its subjective pleasantness.