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Small Business Entrepreneurship

101 Ways to Really Satisfy Your Customers: How to Keep Your by Andrew Griffiths

By Andrew Griffiths

This ebook has a few amazing principles. but it should still point out that the ebook is designed for companies who hire employees. As a one individual enterprise there have been many rules that i could not use - similar to telling your employees the right way to process shoppers, getting suggestions from employees, looking at your employees whereas they're facing shoppers etc
I discovered myself skipping over pages to get to the subsequent concept that used to be appropriate to my scenario.
If you do not hire employees you'll be a bit disenchanted during this booklet because it has many information you cannot use. in case you do hire employees - you'll likely love this ebook as you can still use all of them.

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Extra resources for 101 Ways to Really Satisfy Your Customers: How to Keep Your Customers and Attract New Ones

Sample text

Lighting around the outside of the building is also a factor, especially for safety. If the car park is poorly lit, customers may decide to go somewhere else that appears safer. Bad lighting is often simply the result of poor maintenance. A light bulb blows here and there, and before you know it the business is in darkness. Do whatever is necessary to ensure that your business looks inviting from the outside. I have seen a lot of businesses that are quite amazing inside, but they struggle to get customers in the front door because the business looks so bad from the outside.

They show that your business is a good corporate citizen and that you care for the community and the people you employ. If you have the type of business that can utilise a guest book or a customer comments book, leave it out for customers to read and to add their own comments. Whenever our company sends out a sales presentation kit, we include a list of past and present clients that will act as referees, verifying our company’s ability to do a good job, on time and on budget. We also include written testimonials that clients have sent to us.

We recommended changing the company name and logo, and completely revamping the office, staff uniforms, signage and company cars. The overall process required a firm commitment from the owners and I can really appreciate their bravery in changing the name of this well-known company. As it was, the change worked fabulously. The entire business was transformed and there was a real change in the attitudes of staff and clients. The end result was that this was a successful corporate makeover that will take the company into the next stage of its development.

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