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Extra info for 101 Ways to Promote Your Web Site (101 Ways series)
Font types, headers, footers, navigation bars, buttons, bullets, colors, and so on, should be consistent throughout the site to maintain a polished, professional look. Graphics Notes A good rule of thumb is to keep the combined size of the text and graphics, on any Web page, no more than 50 KB. Graphics that take too much time to download can cause visitors to leave your site before they get a chance to see it. com) Some people even turn graphics off in their browsers to save time when searching, so you should provide all of Descriptive text associated your information in text format as well as graphics.
Understand that the search terms displayed may not be the most relevant; they just happen to be the search terms people are executing to find your site during the selected time frame. Applying new search engine optimization techniques with relevant keywords changes how people find your Web site. The Web site traffic analysis package you use gives you the power to measure the impact of your optimization efforts. com) Your traffic logs can be a source of inspiration for generating your master keyword list.
The next step is to go back and compare each site against the criteria for column 1, noting appropriate comments. For content information, you want to note whether the particular site has the same specific content, and how well it was presented. For download speeds, note specific minutes and seconds for each type of connection. For each repeat-traffic generator, you may choose to include details, or just Yes/No. Continue with this process until you have completed the database, including your own existing site.