By Robert Oppenheim
This new source presents all of the info essential to advertise a salon successfully and inexpensively, for construction and protecting an excellent consumer base. With a wealth of easy and inventive how you can allure consumers and bring up revenues, a hundred and one Salon Promotions depends upon uncomplicated, easy-to-learn tools for construction and keeping a winning salon on a shoestring price range. Readers will the best way to capitalize at the climate, benefit from vacations, community with different pros, present consumers to make sure repeat company, and lots more and plenty extra. just a few of what you are going to research contains:
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Extra resources for 101 Salon Promotions
There’s a way to do it that will a) be appreciated, b) increase your retail business, c) bring clients into the salon at a normally PRINTED MATERIAL slow time. The plan is to give a discount gift card for the purchase of retail merchandise as your Christmas favor. Here’s how to work it. 1 Have cards printed that say on the front: HOLIDAY GREETINGS DISCOUNT OFFER and a HOLIDAY GIFT from your friends at Beauty Unlimited You can print your message in a straightforward fashion or you can use photos or beauty themes as a background.
Remember, though, that you can stock all the appropriate items you want, but if your client walks right by them, ignores them, and nobody calls them to her attention, you’ll have a lot of inventory left come Labor Day. But if every station has three calendar months with Xs through them posted prominently, the conversation will be there, the attention will be paid, and the sales will be made. S e c t i o n I • S e a s o n a l 13 Promo D o n ’ t L e t S u m m e r 7 Be a Downer In many parts of the country spring signals pretty good business.
You can’t win that kind of debate. ” The whole idea is to keep traffic coming into your salon during inclement weather, to attract some new clients, and to have some fun. Snow Checks will do it all. S e c t i o n I • S e a s o n a l 29 Holidays & Events Promo A N e w Y e a r ’s R e s o l u t i o n W i l l Bring in Customers 14 The fall-early winter season is, thank Heaven, a busy time in most salons. Back to school, changing wardrobes, changing looks, Thanksgiving, Christmas, and New Year’s. A wonderful, busy time—and then it abruptly drops off dramatically.